Social Media, what a crazy thing that has become. It adjusts and will continue to adjust. I’m going to talk about social media in general but specifically, Facebook for the algorithm for those that don’t understand it. And the reason you care is that your message isn’t getting to all of your friends. Facebook business […]
Listing Consultation
As with it all, you need to find rapport and show your value. There are tons of opinions of how you should proceed through a listing appointment. ROAR is about finding your path. While I lean towards some ideas and prefer some tactics, I want to show you as many options as I can so […]
Expired Listings
I got my start on expired listings before they had auto-dialers and services that found contact information but the complaints are the same. “My agent didn’t communicate with me.” That’s not always the case but perception is reality. The other complaint is that the home wasn’t marketed well enough. If you get an expired listing, […]
FSBO’s
There is no hotter lead than a For Sale By Owner. There is no more difficult active prospect to convert than a FSBO. Let’s start with their mindset. They are motivated by at least one of two things, agents are useless if not crooks and they don’t want to pay the commission. That’s the basis […]
Networking
This is a fascinating method of prospect generation that isn’t my strength. I am a better one-one-one person and not much of a mingler but I have many agent friends who I discuss this with and will share what I have learned from them. Let’s start with a video that explains why you should one, […]
What’s the Goal?
“What’s the goal?” is one of the phone wallpapers to remind me to focus on the goal, not the distractions or whatever feels good. I don’t work so much with agents anymore on handling objections because I felt that become this odd competition. They could handle objection but were seeking that out instead of the appointment. […]
The Simplest Follow Up System
This the simplest way I have ever heard to follow-up and it just proves we get in our own way. I’ve asked lots of people, do you have a car guy? Almost no one says yes. But the gentleman below talks about a guy who gets an unbelievable amount of referral business every month. So […]
Dealing With Clients
I really loaded up my work having this and Dealing With Agents in the same section but they go hand in hand. The Unicorn House That magical one of a kind home that they want but you know it doesn’t exist. How do you explain this to them when they claim their friend’s mother’s cousin’s […]
Dealing With Agents
There is so much to unpack here. Real estate has the brightest, nicest and most helpful people in it. It also has the dark, greedy and selfish people. Let’s just go through the process of buying a home and take this step by step and interaction by interaction. Setting Up A Showing Try not to […]
Buyer’s Consultation
Here’s Ethan Frelly, Lead Buyer’s Agent with Beltran Properties Group, where I’m also the Director of Sales. I wanted to get his take on the Buyer’s consultation as he has done hundreds of these. https://www.youtube.com/watch?v=P65E-ToA_A0 It’s easy to skip sitting down with the new buyers and not go over the process of buying. You might […]