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Free real estate training from Mike Rohrig
Find your path.
Find your voice.
Everything I’ve learned in 26 years of real estate, free. Lessons, scripts, checklists, and plans for agents who want a career that sounds like them.
50+
Free lessons
17
Checklists
6
Lead gen paths
26
Years in real estate
Why this is all free
Information is everywhere. Implementation is rare.
Most agents already know what to do. The gap between knowing and doing is where careers stall. Take everything here. Use it. If you find yourself stuck in the gap, that’s what coaching is for.
Leg 1 · Learn
Pick a path
Choose one of six ways to build business and learn it deeply. One path done well beats six done halfway.
Leg 2 · Apply
Use the tools
Checklists, scripts, and plans turn the lessons into a weekly routine you can actually run.
Leg 3 · Implement
Close the gap
When you know what to do and still don’t do it, the problem is rarely skill. That’s the work we do in coaching.
Choose your adventure
The 6 lead gen paths
Every agent’s business comes from some mix of these six. Start with the one that fits how you’re wired. If you do it well, every path leads back to your sphere.
6 paths, 3 mountainsEvery path leads back to your sphere
Long game
Sphere
Business from people who already know and trust you. Slow to start, strongest over time.
Read the lesson →
Great for new agents
Open Houses
Meet buyers and neighbors face to face every weekend. A strong start when your sphere is small.
Read the lesson →
People energy
Networking
Groups, events, and community involvement. Built for people who get energy from a room.
Read the lesson →
Fastest results
Cold Calls
Fast feedback and business today. Rewards consistency and a thick skin.
Read the lesson →
Creators
Social Media
Show up where people already spend their time. Reach compounds when you stay consistent.
Read the lesson →
Money over time
Online Ads
Trade money for conversations. Lives or dies on how fast and how well you follow up.
Read the lesson →
Also in the Hub
Skills for the whole career
Free starter kit
The New Agent Starter Kit
Three of the most downloaded tools on the site, in one bundle. Plus a short weekly email with one idea you can use that day.
- 125 Lead Generation Ideas
- New Agent Checklist
- One-Sheet Business Plan
Get the kit free
Add your email and the Starter Kit lands in your inbox. One email a week after that. Unsubscribe anytime.
Ready.
Aim.
ROAR.
Why Capable People Stay Stuck. And What Sets Them Free.
MIKE ROHRIG
The book
Why capable people stay stuck
You’ve made the plans and you’ve had the talks with yourself. You still end up in the same place. Ready. Aim. ROAR. explains why, using the VISTA framework I built over five years of coaching agents.
V
Values
I
Identity
S
Story
T
Truth
A
Accountability
From agents Mike has coached
What agents say
“He is driven by data and the way he uses stats to inspire agents is brilliant. He helped me recognize my strengths so I could become the agent I knew I could be.”
Tiana Javier
Realtor
“He’s a coach, mentor, counselor, friend, strategizer, and more than once, a lifesaver. His addiction to learning and research makes him vital to the success of my business.”
Suzi Dumas
Broker
“I wanted a seasoned professional who offered realistic, sound advice based on their work experience. That is what Mike offers.”
Mac Bell
Realtor
Meet your guide
Mike Rohrig
| Licensed | 2001 |
| Principal Broker | Since 2005 |
| Director of Sales, $50M team | 6 years |
| Coaching agents | Since 2015 |
| Degree | Psychology |
| Author | Ready. Aim. ROAR. |
Not long ago, our industry fought to keep listings offline. We thought our value was in hiding information. Then we let go, and found our real value was helping clients through the process.
Training works the same way. It’s all out there somewhere. For some agents, knowledge is the only thing missing, and this site gives it to them.
For everyone else, information isn’t enough for transformation. I spent six years watching capable agents succeed, struggle, cry, and triumph. The ones who made it had someone in their corner when knowing wasn’t enough.
My style is relational over transactional. If you help enough people get what they want, you’ll get what you want.
When information isn’t enough
You know what to do. Let’s find out what’s in the way.
Coaching you can actually afford, from someone who’s actually done it.