You know how we’ve talked about building a business from your sphere? Well, professional networking is kinda like that, but with a more professional vibe, connecting with folks who know other influential people.
There are two ways to go about networking. First, you can join formal networking groups where the whole idea is to share business opportunities. You’ve got your local business chambers or groups with people from all sorts of industries. Or, you can join those exclusive clubs where there’s only one person from each profession and they meet up to chat about referrals and learn about each other’s businesses.
The second kind of networking is more laid-back. Just go out, meet people, and see what happens. Grab lunch with your lender, title rep, or contractor, or maybe pop into local businesses and chat with the owners. One agent I know got 5-7 referrals a year from a waitress, even though she never bought a house herself. The point is, make sure everyone you meet knows what you do and that you can explain it well. Have a catchy “elevator speech” to grab their attention.
One networking tip is to talk to everyone within arm’s reach. The more people who know about you, the more referrals you’ll get. Also, be a connector – introduce people to others, and they’ll remember you’re the go-to person for real estate.
Now, to really make the most of networking, get out there and make new connections. Go to events, workshops, and make friends in related industries. And don’t forget to use social media to engage with people and show off your expertise.
Remember, networking is a give-and-take thing. Share your knowledge and connections, and others will do the same for you. Keep track of your networking goals and hold yourself accountable. Regularly check in on your progress and adjust as needed to make the most of your networking efforts.
So there you have it – by getting into both formal and informal networking, you’ll build a thriving real estate business based on solid relationships and a growing network of connections.
I almost forgot this one. Network with other agents! Build relationships with agents inside your market as well as outside. There are opportunities for you to get deals and to put deals together if that other agent knows and trusts you.
Things to consider if this is your chosen path:
- In most large networking groups, there will be several Realtors. It’s okay. Some people will gravitate to you but not all and that is okay.
- These are deep relationships you are building.
- If you don’t show up consistently, you won’t be taken seriously.
- Business leaders have influence over others. It’s not one person you are networking with as much as everyone that one person knows.