This path is not for the faint-hearted, but when done right, it can be seriously effective.
So, why consider online ads as your main path in real estate? Well, for starters, it gives you access to a massive audience of potential clients. With billions of people using the internet daily, there’s no shortage of leads waiting to be captured. Plus, with the right targeting, your ads can reach the exact people you want to work with.
But here’s the thing: running online ads isn’t just about throwing money at platforms like Facebook or Google and hoping for the best. It takes strategy, testing, and constant optimization to make it work. So, let’s break down some key points to consider when diving into the world of online ads.
- Know your audience: Start by figuring out your ideal client and target market. The more specific you can be, the better your ads will perform.
- Craft compelling ads: You want to grab attention and generate interest. Use eye-catching visuals, engaging headlines, and persuasive copy to make your ads stand out.
- Test, test, and test some more: Don’t just set it and forget it. Run multiple ad variations, test different headlines, images, and ad copy to see what works best. Then, optimize based on the results.
- Track your success: Use analytics to measure the performance of your ads. Keep an eye on key metrics like cost per lead, conversion rates, and return on investment (ROI).
- Be patient and persistent: Online ads can take time to produce results. Don’t get discouraged if you don’t see instant success. Stay committed, learn from your mistakes, and keep improving your strategy.
- Be aware of how the landscape changes in online ads.
The most forgotten part of online leads is the follow-up. Most leads take over a year to finally take the next step. You are throwing away money if you don’t have a solid follow-up system that you don’t follow day in and day.
What you need to consider if you choose this path:
- You will need to spend more money than you expect.
- It is rarely going to be “now” business.
- These are the least loyal prospects you will meet. They are on many websites reaching out to agents.
- They may know the least about real estate.
- The average lead is 11 months from a closing.
- Much like phone calls, don’t even bother if you aren’t willing to follow-up