These lessons are based on my 20 years of experience in real estate. I started my first year as an assistant to two new agents who became co-rookies of the year for a large regional real estate company. I went out on my own and within a year I hired and an assistant.
I became a Principal Broker for a boutique real estate company two years later. The 2008 downturn happened and in 2012 I went back to being a full-time agent. Starting in 2015, and for the next 6 years, I was Director of Sales for a $50 million real estate team where I hired, coached and trained agents.
I got to see the struggles up close and personal as I helped these agents. If you just bump into a typical agent and ask them how is business, they’ll almost always say, “Fantastic!” just like they were trained. You would have no idea of the struggles they are facing in their real estate career. Over my years I’ve watched agents succeed, struggle, cry, and triumph. Real estate is not an easy business, which is why I created these lessons.
I learned that it was mindset more than anything that agents struggled with to succeed. You’ll see that mindset is a focus here along with the tools. You can’t do much if your mind isn’t right.
The ROARing Agents Perspective
These lessons are not about manipulating clients. My style isn’t about hammering clients and wearing them down. There are plenty of other lessons and trainers out there who will teach you that. I’m about being relational, not transactional, and I’ve seen it work over and over.
I’ve reordered a Zig Ziglar quote to be, “If you help enough people get what they want, you’ll get what you want.” I’ve seen some amazing examples of this with some great agents around me and I wholeheartedly believe it.
If you agree, let’s keep going.
Some things to consider as you go through these lessons.
Readers are skimmers. People skim more than they read. Don’t skim. Read the material. Question the material. Discuss the material. I use bolding and headings as speed bumps to slow people down as they read.
Use a journal. There are exercises at the end of each lesson. Having notes and exercises in one place will be useful to go back and reference and refresh yourself. I would suggest a physical journal where you handwrite your notes as there have been some studies to suggest that it makes the brain connect better with the material.
You get the results when you do the work. Be here to get results. Participate by doing the challenges. Practice with other people. I’m not creating this so I can say I created a thing. This won’t matter to me until someone says, “Thanks Mike, this really helped me.”
Done is better than perfect. I have no doubt that there are typos in here or mistakes. I made this site entirely by myself. It’s not perfect. It doesn’t matter, it’s done. Keep that in mind for yourself. You will never be perfect so accept that and just go do what you can with what you have today.
You get the results when you do the work. Did you skim this? Go back and read it if not…
Ready to do the work?
Go check out The Hub where you will find everything.