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1: The Foundation

The mindset that keeps agents in the game, plus the script that starts every conversation.

  • Welcome to the Course

    These lessons are based on my 20 years of experience in real estate. I started my first year as an assistant to…

  • Grit

    After talking and training agents for so long, what I have discovered is that real estate will challenge you in ways that…

  • Urgently Patient

    Being patient is somewhat of a controversial topic in business and success It seems. Hustle, hustle, hustle, right now, get everything you…

  • The Toolbox Fallacy

    It’s so easy to think we are missing a tool or a resource to build our business or live our dream. And…

  • The Mighty Script

    Telling is not selling. If telling was enough, everyone would be skinny with fat bank accounts. We all know the many reasons…

  • Small Wins

    Real estate is as brutal as it is beautiful. This is an amazing profession with a lot of upsides but that is…

  • Elements of a Script

    Scripts are the most fascinating thing about lead generation. It seems every agent wants them and fights them as the same time.…

  • Accountability

    For many of you, unfortunately, accountability means be screamed at or shamed. Fear is a terrible motivator long term. We can’t stay…

  • Decision Fatigue

    Decision fatigue is an amazing concept that was well illustrated in this New York Times article from 2011. The belief is that…

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