You know what’s a slippery slope in real estate? Relying too much on social media without actually making it work for your business. I almost want to name it one of my Real Estate Traps, really. Just posting listings and cute pics won’t get you far, trust me. There’s this thing called The Mere Exposure […]
Path: Cold Calls
This is a simple path but not an easy path. Few agents have the desire or fortitude to work this path at a high level. Not only do you have to make hours of calls every day to often random people, it is wasted time if you are not following up on anyone that you’ve […]
Path: Networking
You know how we’ve talked about building a business from your sphere? Well, professional networking is kinda like that, but with a more professional vibe, connecting with folks who know other influential people. There are two ways to go about networking. First, you can join formal networking groups where the whole idea is to share […]
Path: Sphere
For many agents, having a career built solely on your personal connections is like hitting the jackpot – it’s the dream scenario in real estate. Just imagine it – if you’re consistently getting business from your friends, family, and clients, life is not only easier but also much more enjoyable. It’s fantastic when the clients […]
Path: Open House
A bunch of agents have really made Open Houses work for them and built up a thriving business as a result. This method is a fantastic way to chat with interested buyers and get to know loads of homes and neighborhoods. As with any strategy, when you choose to go down this path, you need […]
Networking
This is a fascinating method of prospect generation that isn’t my strength. I am a better one-one-one person and not much of a mingler but I have many agent friends who I discuss this with and will share what I have learned from them. Let’s start with a video that explains why you should one, […]