Section 3

The Holy Grail in this business is for people to come to you without you doing a thing. It is the dream of all agents. The only way that happens is if you build a spear that trusts you and has the personality to find clients for you. Sphere or Database? Imagine if you knew […]

Jerry Seinfeld has a routine where he talks about weddings. The bride is in a gorgeous one of a kind dress and all of the bridesmaids are in something hideous to make the bride look wonderful. On the groom’s side, they have all dressed alike. That’s in case the groom runs off, the groomsmen all […]

In general, the more you act yourself, the better off you are as a real estate agent. A lot of agents get trapped trying to look a certain way. They try to give off a sense of success that isn’t there or is built on something they don’t want. Constantly trying to hide who you […]

“How do I find new prospects?” I hear this so often from agents that I decided to jot down some ideas. While some/many might seem obvious or even redundant to you, I guarantee some of the variants of these ideas are mind-blowers to some agents. Put everyone you know of into a database and contact […]

Let’s start with the question that everyone asks. Which CRM is the best? In the end, it is the one that you will use day in and day out. beyond that, it’s really about what you have the budget for and what it will give to you. I have worked with several CRMs, and they […]

You might be surprised to hear that Open Houses have very little to do with selling the home. It’s about prospect generation. New agents think it’s important, the public thinks it’s important and when agents finally realize why you really do open houses, they just go along. The seller is happy and the agent is […]

Social Media, what a crazy thing that has become. It adjusts and will continue to adjust. I’m going to talk about social media in general but specifically, Facebook for the algorithm for those that don’t understand it. And the reason you care is that your message isn’t getting to all of your friends. Facebook business […]

As with it all, you need to find rapport and show your value. There are tons of opinions of how you should proceed through a listing appointment. ROAR is about finding your path. While I lean towards some ideas and prefer some tactics, I want to show you as many options as I can so […]

I got my start on expired listings before they had auto-dialers and services that found contact information but the complaints are the same. “My agent didn’t communicate with me.” That’s not always the case but perception is reality. The other complaint is that the home wasn’t marketed well enough. If you get an expired listing, […]

There is no hotter lead than a For Sale By Owner. There is no more difficult active prospect to convert than a FSBO. Let’s start with their mindset. They are motivated by at least one of two things, agents are useless if not crooks and they don’t want to pay the commission. That’s the basis […]