Section 1

Decision Fatigue

Decision fatigue is an amazing concept that was well illustrated in this New York Times article from 2011. The belief is that we have a limited amount of willpower every day that can be replenished to a point by eating. Otherwise, we need to sleep for it to reset. Read the fascinating article to get all of […]

Accountability

For many of you, unfortunately, accountability means be screamed at or shamed. Fear is a terrible motivator long term. We can’t stay at that ready state forever. We also aren’t at our best in a negative state. In the book “Whale Done,” the author was a Sea World and got a chance to ask the […]

Elements of a Script

Scripts are the most fascinating thing about lead generation. It seems every agent wants them and fights them as the same time. This is how it usually goes: “I don’t know what to say!” “Here’s a script.” “But it doesn’t sound like me.” “Well, that’s kind of the point, since you don’t know what to […]

Small Wins

https://youtu.be/_Q1UGXyi51o?t=245 Real estate is as brutal as it is beautiful. This is an amazing profession with a lot of upsides but that is hard to remember when something bad happens. The video above helps explain how we judge the pain of losing. If you didn’t watch it, they explain that we need to win more […]

THE DISC

The DISC Behavioral Assessment is a popular tool used by many businesses to better understand their employees, assist in hiring decisions, and help them connect with their clients. While it’s impossible to fully summarize a person with just a letter from an assessment, the DISC provides a useful shorthand to help you approach people more […]

The Mighty Script

Telling is not selling.  If telling was enough, everyone would be skinny with fat bank accounts. We all know the many reasons we should be in a healthy shape. We all know we are supposed to save money. But here we are. And humans in general don’t like to be told what to do. Even […]

Lead Generation Paths

There are so many ways to generate new clients.  I have seen agents succeed in some of the craziest ways so don’t be bogged down thinking there is just one way to build a real estate business.  You can call them levers, switches or paths. I like lead generation paths because it’s not something you […]

The Toolbox Fallacy

https://www.youtube.com/watch?v=sz4YqwH_6D0 It’s so easy to think we are missing a tool or a resource to build our business or live our dream. And really, why are you in real estate if it isn’t part of your dream life? I want you to imagine real estate 20 years ago. Electronic signatures weren’t a thing. Faxes were […]

Urgently Patient

https://youtu.be/92DkWNh99Fw Being patient is somewhat of a controversial topic in business and success It seems.   Hustle, hustle, hustle, right now, get everything you can do, don’t waste time, 10X, shrink 10 years into 6 months and on and on and on. If you listen closely, patience is in those messages but the speakers are afraid […]

Grit

https://youtu.be/3VDqBfjO1lM   After talking and training agents for so long, what I have discovered is that real estate will challenge you in ways that you cannot begin to expect. You will find strengths and weaknesses you didn’t know about. You will be put into situations that will test you over and over.   Real estate […]

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