For many agents, having a career built solely on your personal connections is like hitting the jackpot – it’s the dream scenario in real estate.
Just imagine it – if you’re consistently getting business from your friends, family, and clients, life is not only easier but also much more enjoyable.
It’s fantastic when the clients come to you with trust already in place. Either they’ve known you for ages, or someone they trust recommended you. Winning their hearts and minds is a breeze, and building rapport comes naturally.
Not many folks can kick off their career with a ton of business from their sphere, mainly because those people knew you as something else just yesterday. They need to see that you actually know your stuff first and that you’re serious about this new venture. I recall one of my agents whose sister didn’t use their services in the beginning because they weren’t sure if they’d “stick with it.” It’s a common concern, and it takes time to prove yourself.
It typically takes some time to get the ball rolling with sphere business, which is why it’s not where we usually start. You’ll likely need to explore other paths, such as open houses or online lead generation, to build your business and grow your sphere. It’s about being proactive and casting a wider net to attract clients from various sources.
It costs a lot of money (or time) to get a new client and for some reason, many agents think that once they have a client, the client will automatically stay with them. That is not the case. It’s like a plane taking off. It takes a lot of energy (resources) to take off but you still need to give it fuel to go. This is the same way with keeping clients.
If you create solid systems, invest in your skills, and take excellent care of your clients, all paths eventually lead back to the sphere path. Your reputation will grow, word-of-mouth referrals will start coming in, and people in your sphere will begin to recognize you as the go-to real estate expert. So buckle up, stay focused, and watch your business flourish!
The key is consistency in nurturing those relationships, staying top of mind, and providing value. Offer helpful advice, market insights, and be there for them when they need you. As you continue to serve your clients well, they’ll not only become repeat clients but also your biggest cheerleaders, spreading the word about your exceptional services.
With determination, patience, and a little elbow grease, you’ll see your sphere-centric business grow and thrive – creating the dream real estate career you’ve always wanted.
Things to consider if this is your chosen path:
- You have to give a lot of time to non-productive activities. Unlike cold calls, you aren’t likely to get “today” business every time you have a get-together or coffee with someone.
- You have to like being around people.
- Those that are “the life of the party” succeed more often than others
- You will need good follow-up systems.
- It is a longer-term play that usually pays off very well if done consistently.